I am a product designer, photographer and manufacturer with extensive entrepreneurial experience to help creative businesses and small brands operate better.

I’ve designed and built two businesses - Moop Shop (2007-2023) and Tote Blanks (2020-2024) - both rooted in direct to consumer, house made products, specializing in bags and packs. I built a small batch factory and larger scale outsourced manufacturing operation for both brands, building our supply chain and operations systems, in addition to business growth and strategy and creative operations, from bag design to product photography, website and content marketing, while simultaneously managing a team of incredible employees and storefronts, in two cities. I now do this for other small to medium sized brands.

I am good at identifying and implementing better systems of operating, ideating on big dream storylines and helping to make them reality through workflows, talent, design, operations guidance and system building.

Current role: Director of Operations, Berkeley, CA