I am a product designer and photographer with entrepreneurial experience to help creative businesses and small brands operate better.

I’ve designed and built two businesses - Moop Shop (2007-2023) and Tote Blanks (2020-2024) - both rooted in direct to consumer, house made products, specializing in bags and packs. I built a small batch factory and larger scale outsourced manufacturing operation for both brands, in addition to business growth and strategy and creative operations, from bag design to product photography, website and content marketing, while simultaneously managing a team of incredible employees and storefronts, in two cities. 

I am good at identifying and implementing better systems, ideating on big dream storylines and helping to make them reality through workflows, talent, operations guidance and system building.

Current role: Director of Operations, Berkeley, CA